Aspen

David Perry, senior VP, Aspen Skiing Co.

As the senior VP of Aspen Skiing Co, David Perry has helped to make Aspen cool again. He was instrumental in getting ESPN Winter X Games to town and keeping them here for an unprecedented 6 years (so far). During his tenure as one of the top execs at SkiCo, the company drastically expanded the double-black diamond terrain (an extremely unconventional move for a ski resort) at the locally beloved mountain Aspen Highlands. And those are just a few examples of how Perry has helped breathe life back into a town that was once considered to be going gray. Today, Aspen is a playground for the biggest names in the skiing and boarding industries, and we think Perry deserves a big pat on the back for making our town fun again. But perhaps Perry's best quality is that he is just a really nice guy who happens to really love skiing.

What is Plum 98? It¹s a collection of 98 individuals (a nice, round number) who have etched a mark in the Aspen community with positive energy and vision. Be it in the realm of art, recreation or politics, we at Plum want to recognize these local stars for their encouragement and inspiration. To meet more Plum 98ers, click HERE.

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