It shouldn't come as a surprise that here at Plum we love the color purple. Turns out our color preference makes us one hip company, according to a The New York Times article printed today, plum is the new black of the advertising and media world. Companies like American Express, Penta water, and Plum TV are paving the way of this purple mania phenomena.
Check it out: "Plum, the Color, Is Having a Star Turn"
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